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This is Legal & General’s Home Finance’s first TV advert for their Lifetime Mortgage product. The commercial came out the success of a series of Lifetime Mortgage case studies we produced early 2016. The case studies featured real customers talking about their experience of a Lifetime Mortgage, we took the key content from the films and recut them into an informative TV format and shot additional footage that featured the iconic Legal & General umbrella to open and close the commercial.

We worked closely with the Home Finance team and managed the whole production through from concepting, scripting, shooting, right through the Clearcast approval to the delivery of the TV ad to prime broadcasters ITV and channel 4.

As part of the process the commercial was positively reviewed by a target audience focus group. The advert launched in March 2017.

Behind the scenes