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How can video help your business?

The internet has radically changed how we communicate… and video is at the forefront of the revolution! The simple fact is video conveys complex messages and concepts easily, quickly and succinctly. Don’t believe us? Just take a look at these straight-talking stats:

"People remember 10% of what they read, but 30% of what they see - and an incredible 50% of what they hear and see." University of Texas. Metcalf Study, 1997

"90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text." 3M Corporation & Zabisco

Quite simply, if you’re not doing video, you’re missing out on people's preferred way to engage with your content. From service companies to manufacturers, from charities to multi-nationals, whatever your sector, video really does have the power to engage deeply with your audience and to change your business.

A picture says a thousand words...

We've all heard that one before and probably would agree with the sentiment. Now consider just for a moment, if a single picture conveys a thousand words worth of communication, what can a few minutes of video do?!

Video content can engage a viewer on many levels at the same time; not only through what is said. Most communication is non-verbal; add music, design and visual imagery to what is being said and you're now saying a LOT. Modern audiences want video, not pages of text.

"One minute of video is worth 1.8 million words.." Dr. James McQuivey, Forrester Research

80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of those, 46% took some action after viewing it." Online Publishers Association

So what can video do for you?

Maybe it's hard to explain the service that you provide in an attractive and attention grabbing way in a matter of minutes? Do you want to recruit the very best talent? Do your staff want to better  understand a company re-structure? Maybe you want to be positioned as the market leader, or perhaps you simply want to celebrate you brand values? For all these scenarios and more, video is a natural fit.

Using video on your website means Google will consider your website to be 'content rich'. The likelihood of getting a page one listing on Google increases a staggering 53 times with video (Forrester Research).

"The viral video 'First Kiss' increased sales by 13,600%"
Real SEO

Case Study - Octopus HR

Octopus HR wanted to explain their online HR management software with a video for their homepage. We created an engaging two minute animation highlighting the key features and points. This is what Octopus told us:

“It's impossible for me to overstate the impact that the explainer video has had on our business. It clearly explains the key benefits of a complex product and does so in a way that enhances our brand! For example, someone who lands on our website after searching Google for “HR Software” will request a quote a little over 2% of the time. If they watch the explainer video this enquiry rate shoots up to over 70%!!!”

David, Octopus HR

New to video?

Don’t be put off! A large percentage of our clients are first-timers We will start by listening to you. We'll then research your brand, consider your budget and guide your thinking to ensure we are creating the video that you need.
Our clients come to us for counsel, advice and consultancy. We are the video experts meaning that you don't have to be!  Our honest and helpful approach fosters longterm client relationships and means we won’t talk you in to something you don’t need or can’t afford.

To get a feel for how we work - have a look at some of our behind the scenes videos.

"..We’re always impressed at how Liquid give advice and offer solutions throughout the process, they don’t just say ‘yes’ to everything suggested. We welcome their 'push back’ and advice as it means we get the best result!"
Sammy, Screwfix

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