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PureKit is a leading online retailer for outdoor clothing. Andrew Denton is an outdoor specialist and PureKit asked him to present some demonstration videos about their products.
What makes this video production different from other product videos is that it isn’t about the product itself, it is more of an informercial video. The advantage of informercials is that they inform the user about what route to take, and subtly suggests which products to buy, and where to buy them from!
Liquid Productions role:
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